Project Info
Project Description
For Deus, the Australian live style brand, we have designed and developed the past years several products like, accessories, bags and leather goods. As a designer it is a great joy working with the DEUS crew, the free spirit and direction is very appalling, the challenge is to created products with them that capture there unique vital spark and DNA …
DEUS – Product development
The Deus philosophy recalls an era before the various pursuits of fun. Motorcycling, Surfing, skateboarding, whatever – were marketed into fundamentalist factions. All are welcomed under the Deus roof, where there’s simply respect for the honesty and enjoyment of the machine. Inclusiveness, authenticity, enthusiasm. It’s a simple and sincere pitch that has winged Deus ex Machina across the world. Deus ex Machina says simply there’s no ‘right way’ to do individualism, its all the same juice.
Saddle bag design and development for DEUS
DEUS – product development
DEUS – product development