Decoded

Design and product realization for Decoded

The brand Decoded has been a special journey for me .

Erik  & Kristal van Dalen founders & Soul of Decoded, approached me in 2010  with an idea and concept, they wanted to create a specialized fashion computer and accessory brand for Apple products.

Now years later, they have realized to sell their branded products worldwide in authorized Apple stores.

It has been a great pleasure and challenge to work with them and find a DNA for the brand.

In the years i have done a fair bit of design and product realization.

• Logo and branding

After we designed the actual logo for Decoded, one of the first steps was the branding, we created and developed customized name plates, lining, zipper pullers and insert cards, labels.

• visualising collection by drawings & flat sketching

Then we started the fun part, the visualizing of the designs, with drawings and flat sketches. I have done this for several collections and always trying to keep the DNA from Decoded in mind. It was a real challenge to create fashionable  computer bags, hand phone cases and computer sleeves all based on the newest apple products and with apple measurements and strict regulations and framework from Apple in mind.

• winter woman collection

Summer woman collection

• Product realisation

The next step the actual product realization in my Atelier

• final design

The final result,  we photographed the products and set it up in a catalog. Below i show you  a small selection of some designs and product realization i have developed for decoded in the past years.